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Rightly Dividing the WordFrom CLARENCE LARKIN ESTATE

  • Sales Rank: #4732725 in Books
  • Published on: 1950-01-01
  • Binding: Hardcover

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Selasa, 19 November 2013

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Business As Usual, by Deepak Chawla

"How far would you go, sacrificing your love and happiness, just to honour a commitment?


How far would you go, continuously punishing yourself, just free yourself of guilt?


How far would you go, constantly lying to yourself, just so you can achieve dreams that aren't even yours?


With BUSINESS AS USUAL, Deepak Chawla brings together stories about such individuals, whose convictions are bigger than their situations.


Set in the urban milieu of the modern corporate world, these stories are about people who are often at crossroads making choices between values, beliefs, obligations, and convictions. But who, like most of us, ultimately deal with life with supreme tenacity, strength and courage. Because in the end, it will be BUSINESS AS USUAL."

  • Sales Rank: #2562678 in eBooks
  • Published on: 2015-03-02
  • Released on: 2015-03-02
  • Format: Kindle eBook

About the Author
"An engineer by qualification, Deepak Chawla has over 27 years of professional experience in diverse areas such as projects, operations, business development and sales & marketing. He lives in Mumbai and currently heads the HR function in one of India's leading private sector companies. BUSINESS AS USUAL is a reflection of Deepak's tryst with the corporate world and its profound impact on relationships, aspirations and decisions in his life. Deepak also writes Hindi poetry and has recently published a compilation of his poems, SAJDA."

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0 of 0 people found the following review helpful.
Timely and relevant
By Avid Reader
I've always tried to achieve a work life balance but it seems very elusive. This gem of a book helps put it in perspective and through a collection of stories provides both refection and suggestions for achieving it. I think the way it is written makes it more relevant because you can reflect on the "real life" consequences of the choices we make.

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Jumat, 15 November 2013

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Autodesk Inventor 2017 Essentials Plus provides the foundation for a hands-on course that covers basic and advanced Autodesk Inventor features used to create, edit, document, and print parts and assemblies. You learn about part and assembly modeling through real-world exercises.

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    Index
    • Sales Rank: #430067 in Books
    • Published on: 2016-03-31
    • Original language: English
    • Dimensions: 11.00" h x 8.75" w x 1.25" l,
    • Binding: Perfect Paperback
    • 547 pages

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    • Sales Rank: #269866 in Books
    • Brand: Solomon, Michael R.
    • Published on: 2014-02-13
    • Ingredients: Example Ingredients
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.90" h x 1.00" w x 8.60" l, .0 pounds
    • Binding: Hardcover
    • 608 pages

    About the Author
    Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

    Most helpful customer reviews

    8 of 8 people found the following review helpful.
    Useful Information with a Well Done Layout
    By Lisa Shea
    I am about to graduate from Northeastern and this was the book for one of my final elective courses, Consumer Behavior. I run several websites so it is absolutely critical to me to understand how web visitors think about content, make selections, and build affinities with brands. The book provided wonderful information in all areas.

    The book is full color and provides a wealth of examples of ads, labels, and other material so you can understand what is being presented. You can see visually how some styles of promotions draw users in, while others repel the users to convince them to stop doing something (for example, using drugs). The book uses real life stories mixed in with theoretical explanations to help you explain the concepts.

    There is a good mix of cross-cultural information, to help readers understand how marketing to an American audience differs from marketing to the Chinese, for example. It also delves thoroughly into sub cultures, from African Americans to tweens to Harley riders. It discusses the challenges of narrowing down social class in our mobile society. It discusses how buyers have ongoing "wars" in their heads between the rational decision making process and the emotion-driven pleasure center.

    I enjoyed the book immensely and found much of its material immediately valuable for my daily work. I imagine most people who read this will find it helpful, if not for what they do for a living, then in how they themselves are being marketed to and are making decisions.

    I have a minor "factual" issue I'd like to point out. On page 535 the author perpetuates the myth that we don't throw rice at weddings now because it makes birds' stomachs' explode. This absolutely is NOT TRUE. Birds eat rice naturally and their bodies deal with it fine, even when it's not cooked. There were no rice cookers in nature :). The reason churches asked people to stop throwing rice is that it's a royal pain to clean up.

    So, that point aside, I do recommend the book.

    I purchased this book with my own funds to take my class.

    0 of 0 people found the following review helpful.
    Very Insightful!
    By CCD
    I bought this book as used and it came almost brand new. I love the insights that this book gives me and the pearson videos that link to it. I have learned so much from just reading this book and I have successfully started my own blog. I would recommend this for a teacher or any inquisitive person!

    2 of 2 people found the following review helpful.
    Not the book, but the customer service
    By 9erninja
    This is a solid textbook. Explains most of what you really need to know about consumer behavior. But I didn't this review because of the book, but because I got the book from a_teambooks. These guys have the best customer service I've had online. They solved my problem in a pinch. If you ever do have to buy textbooks, buy it from a_teambooks!!!

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    Kamis, 14 November 2013

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    Geographical data are used in so many aspects of our lives today, ranging from disaster relief operations through to finding directions on our mobile phones. We can all be data collectors, adding locational information as we capture digitally our day-to-day experiences. Geographical Information Systems (GIS) are the software tools that facilitate this, turning the raw data into useful information that can help us understand our worlds better.

    Principles of Geographical Information Systems presents a thorough overview of the subject, exploring both the theoretical basis of GIS, and their use in practice. It explains how data on the world are converted into digital form and the analytical capabilities used to bring understanding to a range of areas of interest and issues.

    Spatial data are usually based on two, dichotomous paradigms: exactly defined entities in space, such as land parcels and urban structures, or the continuous variation of single attributes, such as temperature or rainfall. The adoption of one or the other influences how the geographical data are structured in the GIS and the types of analysis possible. A further area of focus in the book concerns the problems of data quality and how statistical errors in spatial data can affect the results of spatial modelling based on the two paradigms of space. Fuzzy logic and continuous classification methods are presented as methods for linking the two spatial paradigms. The book concludes with an overview of current developments and trends in providing spatial data to an ever-expanding global community of users.

    Online Resource Centre
    The Online Resource Centre to accompany Principles of Geographical Information Systems features:

    For students:
    DT Links to useful software and software providers for GIS
    DT Datasets with instructions of how to repeat analyses presented in the book using widely-used software

    For registered adopters of the book:
    DT Figures from the book, available for download

    • Sales Rank: #1022576 in Books
    • Published on: 2015-06-23
    • Original language: English
    • Number of items: 1
    • Dimensions: 7.70" h x .70" w x 10.40" l, .0 pounds
    • Binding: Paperback
    • 432 pages

    Review
    Review from previous edition [This second edition] builds upon the previous work in providing a very welcome basic, concise and more up to date introduction to the principles underlying GISs ... a osund and readable introduction to a complex subject. International Research in Geographical and Environmental Education, v. 9 no. 3, 2000 Choosing a course text in the early post-GIS years was very easy. Peter Burrough's Principles of geographical Information Systems for Land Resources Assessment was the definitive work. Beautifully written and illustrated...Peter Burrough set himself a hard act to follow...In almost every respect this is a new book, and not the second edition it purports to be...So, this is a rarity in textbook publishing a second edition that improves on the first. It looks set to be my recommended course text for many years to come. David Unwin/GIS Europe June 1998. This book presents a strong theoritical basis for GIS, which is often lacking in other texts...the optimising of timber extraction from forests and the redistribution of Chernobyl radioactivity by floods are explained clearly in detail. Mapping Awareness April 1998 This new publication is up to date and provides comprehensive coverage of virtually all aspects of GIS. It is clearly written and technical where appropriate ... it should be recommended for postgraduate courses and for all teachers of GIS. David Walker, The Times Higher Education Supplement

    About the Author
    Christopher D. Lloyd is a senior lecturer in geography at the University of Liverpool.

    Most helpful customer reviews

    2 of 2 people found the following review helpful.
    Excellent text for introductory UK/EU/global instruction
    By Alex B.
    This is a European (UK) view of GIS and its applications, which I found cited in a bibliographic reference. Its emphasis is on general principles and methods, and it's a useful text for those whose experience begins with European geographic features and datasets, and mathematical training. The introductory treatments of statistics and mathematical modeling of spatial phenomena -- missing from most US texts on GIS -- are excellent. However, introductory courses for Americans normally present these topics through software and tutorials for ESRI's ArcGIS, in which mathematical foundations are limited to general descriptions of software functions. An instructor's presentation of these methods should not be framed by this product marketing, but unfortunately that's a reality for students and instructors in the US, even when international experiences of students and faculty reach beyond US industry and commerce. I recommend this text for US instructors and advanced students, with some mathematical and international experience, but not as a general introduction to principles of GIS.

    Alex Brown (a.brown@ieee.org) (...)

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    Minggu, 10 November 2013

    [I986.Ebook] Ebook Truth or Truthiness: Distinguishing Fact from Fiction

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    Teacher tenure is a problem. Teacher tenure is a solution. Fracking is safe. Fracking causes earthquakes. Our kids are over-tested. Our kids are not tested enough. We read claims like these in the newspaper every day, often with no justification other than 'it feels right'. How can we figure out what is right? Escaping from the clutches of truthiness begins with one simple question: 'what is the evidence?' With his usual verve and flair, Howard Wainer shows how the sceptical mindset of a data scientist can expose truthiness, nonsense, and outright deception. Using the tools of causal inference he evaluates the evidence, or lack thereof, supporting claims in many fields, with special emphasis in education. This wise book is a must-read for anyone who has ever wanted to challenge the pronouncements of authority figures and a lucid and captivating narrative that entertains and educates at the same time.

    • Sales Rank: #34697 in Books
    • Published on: 2015-12-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.98" h x .67" w x 5.98" l, 1.13 pounds
    • Binding: Hardcover
    • 232 pages

    Review
    "This book is like the proverbial bag of potato chips. It's impossible to stop reading after just one of its fun and thought-provoking examples of statistical reasoning."
    Andrew Gelman, Columbia University

    "Howard Wainer persuasively argues that you cannot be an informed citizen unless you understand the new data science. Using examples and anecdotes from education, medicine, and elsewhere, he arms readers with tools they can use to make better decisions and a better world. And he does it with the ease, charm, and brilliance of the originator of truthiness."
    Arthur E. Wise, President Emeritus, National Council for the Accreditation of Teacher Education

    "[This is] compelling reading on contemporary topics that exemplifies how to think clearly about the busy world around us ... Wainer gets more clever over the years, finding deeper anecdotes, discovering better quotes, and writing with more grace than ever."
    Ben Shneiderman, University of Maryland

    "Wainer has taken a leap forward with his new book, Truth or Truthiness. He has shown that he can take on complex issues using the basic premise that our new societal norm addresses policy solely through inference while lacking supportive evidence. With his usual interesting and direct style, Wainer looks at this lack of data support in examining societal issues, especially education. This is truly a compelling read and I think should be required reading for those who set educational policy."
    Kurt Landgraf, President and CEO, Educational Testing Service, 2000-2013

    "Howard Wainer was an expert witness in cases where I defended public school teachers who were accused of changing students' answers on standardized tests. I implored him to explain his theories in terms that would be understandable to lay people. Truth and Truthiness makes clear that he took this to heart."
    Keith J. Zimmerman, Kahn, Smith and Collins, P. A., Baltimore

    About the Author
    Howard Wainer is a Distinguished Research Scientist at the National Board of Medical Examiners. He has published more than four hundred articles and chapters in scholarly journals and books.

    Most helpful customer reviews

    13 of 13 people found the following review helpful.
    Exploding ignorance
    By David Wineberg
    So much of what we know is just wrong. From internet facts to everybody knows that, we make things up and believe them, with nothing backing them but the knowledge that we all agree we knew that. And yet, by shifting slightly, Howard Wainer says we can outsleuth Sherlock Holmes.

    Wainer demonstrates it in a remarkable lawsuit where he was called into aid a “professional license” exam taker who was falsely accused of cheating. Wainer showed the evaluation system, which looked terrific at first blush, was actually terribly inaccurate and unjustifiable. Wainer compares it to mammography, a parallel system that shows the same misguidance. In mammography, false positives rule. In breast cancer cases, only five percent of positive mammographies represent actual cancer. He shows this from mammography’s own impressive (at first) numbers. Testing for cheaters – no better. Ruining someone’s career over such lousy methods – unacceptable. Who said statisticians couldn’t be cool?

    Wainer shows convincingly that fracking does cause earthquakes, that tenure in education is actually cheaper than hiring annually, that global numbers predict the breaking of sports records, and that the whole field of education is rife with truthiness based on gut feeling (and outright criminally rigging results).

    He says there are three reasons why people won’t listen to the facts:
    -A lack of understanding of the methods and the power of the Science of Uncertainty
    -A conflict between what is true what is wished to be true
    -An excessive dimness of mind that prevents connecting the dots of evidence to yield a clear picture of likely outcome.

    The purpose – and value - of Truth and Truthiness is in its applicability. Wainer’s approach achieves results without computer power or advanced mathematics. The conclusions are self-evident if we follow the data. Just thinking this way – in the manner of data specialists – means better decisions for all of us. And so he rightly calls the concluding chapter Do Try This At Home.

    Just don’t pick an argument with this man.

    David Wineberg

    6 of 6 people found the following review helpful.
    Statistics made entertaining? Yes, it’s possible. Let’s test it.
    By Steve G
    I loved this book. It’s not so much about statistics as about testing vs guessing. Author Howard Wainer writes in a conversational manner and with a keen sense of humor. The book was hard to put down. As I was reading the book I noted that a little over two chapters were missing from the advanced reader copy I had received. My first thought was too bad because I loved the book so far. My second thought was that when I write my review can I assume that the missing pages were as good as the pages that were there? I thought this because Wainer goes into a lot of detail about missing data. My third thought was that Wainer had already taught me to think like a data scientist. I strongly recommend this book for anyone who is involved in research.
    As a postscript, I received the full book from the publisher and as suspected, the missing pages are as good as the rest of the book.

    5 of 5 people found the following review helpful.
    A book by a real statistician for the rest of us
    By Leland Wilkinson
    There are plenty of books on statistics for the popular market. Many of them try to make statistics exciting but end up being boring or, worse, full of misinformation. Howard Wainer is in that handful of writers (Daniel Kahneman, Jordan Ellenberg, Andrew Gelman, ...) who know what they are talking about and are able to explain it to the rest of us in ordinary language. This book dares to spend a chapter on Donald Rubin's breakthrough on the intricacies of causal inference, on Hartigan's Inside Out Plots, and on how statisticians deal with missing data. If you want to learn how a statistician thinks (forget formulas), then this is your book.

    See all 7 customer reviews...

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    Is immortality within our grasp? Has medical science finally cracked the code to the affliction known as aging? John Abrams, director of YouthCorp, is sure of it. His company is set to begin human trials on an elixir with just such a goal. But, as with any new scientific breakthrough, there are bound to be setbacks. The implausible identification of a withered old woman, found dying near the research facility, prompts a powerful senator to initiate an investigation. The senator solicits the services of David Stryker, a well-known, though unconventional, freelance investigator. Stryker's analysis of the mysterious circumstances surrounding the woman's death leads him to team up with a lost love and discover the workings of an industry known as anti-aging medicine. Before long, the two find themselves immersed in a dangerous world of industrial spies, mercenaries, and terrorists. Little do they know that their fate, the fate of the country, and perhaps the fate of the world, lies in the balance.

    • Sales Rank: #909814 in Books
    • Published on: 2013-09-04
    • Released on: 2013-09-04
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x .54" w x 6.00" l, .70 pounds
    • Binding: Paperback
    • 214 pages

    About the Author
    Joseph P. Helak is a physician who practices emergency medicine in west Texas. He is also an instrument rated private pilot with a degree in aerospace engineering from the University of Arizona. His diverse experiences include working in Mission Control Center at NASA, Johnson Space Center, during the initial flights of the Space Shuttle, and flying in fighter jets, as a flight surgeon, for the New Mexico Air National Guard. His hobbies include travelling the countryside in his motor home, practicing jiu jitsu, and spending time with his six children and three grandchildren (which he swears takes more energy and is more rewarding than anything mentioned above). He currently resides in Lubbock, Texas, with his wife Buffey and their two youngest daughters.

    Most helpful customer reviews

    4 of 4 people found the following review helpful.
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    By lois
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    2 of 2 people found the following review helpful.
    Mixture of Science and Action Thriller
    By Kevin C
    I was hooked within the first few pages when the puzzle of a young bewildered woman within the shell of an old woman's body and mind is introduced. At that point, I want to put the puzzle together and with the efforts of a professional skeptic, the puzzle comes together.

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    Excellent read
    By William Robinson
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    Jumat, 08 November 2013

    [Y498.Ebook] PDF Ebook Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy, by Cathy O'Neil

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    A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabric

    We live in the age of the algorithm. Increasingly the decisions that affect our lives - where we go to school, whether we get a car loan, how much we pay for health insurance - are being made not by humans but by mathematical models. In theory this should lead to greater fairness: Everyone is judged according to the same rules, and bias is eliminated.

    But as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and uncontestable even when they're wrong. Most troublingly, they reinforce discrimination: If a poor student can't get a loan because a lending model deems him too risky (by virtue of his zip code), he's then cut off from the kind of education that could pull him out of poverty, and a vicious spiral ensues. Models are propping up the lucky and punishing the downtrodden, creating a "toxic cocktail for democracy". Welcome to the dark side of big data.

    Tracing the arc of a person's life, O'Neil exposes the black-box models that shape our future, both as individuals and as a society. These "weapons of math destruction" score teachers and students, sort résumés, grant (or deny) loans, evaluate workers, target voters, set paroles, and monitor our health.

    O'Neil calls on modelers to take more responsibility for their algorithms and on policy makers to regulate their use. But in the end, it's up to us to become savvier about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.

    • Sales Rank: #1040 in Audible
    • Published on: 2016-09-06
    • Released on: 2016-09-06
    • Format: Unabridged
    • Original language: English
    • Running time: 383 minutes

    Most helpful customer reviews

    86 of 90 people found the following review helpful.
    Stop Using Math as a Weapon
    By Amazon Customer
    So here you are on Amazon's web page, reading about Cathy O'Neil's new book, Weapons of Math Destruction. Amazon hopes you buy the book (and so do I, it's great!). But Amazon also hopes it can sell you some other books while you're here. That's why, in a prominent place on the page, you see a section entitled:

    Customers Who Bought This Item Also Bought

    This section is Amazon's way of using what it knows -- which book you're looking at, and sales data collected across all its customers -- to recommend other books that you might be interested in. It's a very simple, and successful, example of a predictive model: data goes in, some computation happens, a prediction comes out. What makes this a good model? Here are a few things:

    1. It uses relevant input data.The goal is to get people to buy books, and the input to the model is what books people buy. You can't expect to get much more relevant than that.
    2. It's transparent. You know exactly why the site is showing you these particular books, and if the system recommends a book you didn't expect, you have a pretty good idea why. That means you can make an informed decision about whether or not to trust the recommendation.
    3. There's a clear measure of success and an embedded feedback mechanism. Amazon wants to sell books. The model succeeds if people click on the books they're shown, and, ultimately, if they buy more books, both of which are easy to measure. If clicks on or sales of related items go down, Amazon will know, and can investigate and adjust the model accordingly.

    Weapons of Math Destruction reviews, in an accessible, non-technical way, what makes models effective -- or not. The emphasis, as you might guess from the title, is on models with problems. The book highlights many important ideas; here are just a few:

    1. Models are more than just math. Take a look at Amazon's model above: while there are calculations (simple ones) embedded, it's people who decide what data to use, how to use it, and how to measure success. Math is not a final arbiter, but a tool to express, in a scalable (i.e., computable) way, the values that people explicitly decide to emphasize. Cathy says that "models are opinions expressed in mathematics" (or computer code). She highlights that when we evaluate teachers based on students' test scores, or assess someone's insurability as a driver based on their credit record, we are expressing opinions: that a successful teacher should boost test scores, or that responsible bill-payers are more likely to be responsible drivers.

    2. Replacing what you really care about with what you can easily get your hands on can get you in trouble. In Amazon's recommendation model, we want to predict book sales, and we can use book sales as inputs; that's a good thing. But what if you can't directly measure what you're interested in? In the early 1980's, the magazine US News wanted to report on college quality. Unable to measure quality directly, the magazine built a model based on proxies, primarily outward markers of success, like selectivity and alumni giving. Predictably, college administrators, eager to boost their ratings, focused on these markers rather than on education quality itself. For example, to boost selectivity, they encouraged more students, even unqualified ones, to apply. This is an example of gaming the model.

    3. Historical data is stuck in the past. Typically, predictive models use past history to predict future behavior. This can be problematic when part of the intention of the model is to break with the past. To take a very simple example, imagine that Cathy is about to publish a sequel to Weapons of Math Destruction. If Amazon uses only purchase data, the Customers Who Bought This Also Bought list would completely miss the connection between the original and the sequel. This means that if we don't want the future to look just like the past, our models need to use more than just history as inputs. A chapter about predictive models in hiring is largely devoted to this idea. A company may think that its past, subjective hiring system overlooks qualified candidates, but if it replaces the HR department with a model that sifts through resumes based only on the records of past hires, it may just be codifying (pun intended) past practice. A related idea is that, in this case, rather than adding objectivity, the model becomes a shield that hides discrimination. This takes us back to Models are more than just math and also leads to the next point:

    4. Transparency matters! If a book you didn't expect shows up on The Customers Who Bought This Also Bought list, it's pretty easy for Amazon to check if it really belongs there. The model is pretty easy to understand and audit, which builds confidence and also decreases the likelihood that it gets used to obfuscate. An example of a very different story is the value added model for teachers, which evaluates teachers through their students' standardized test scores. Among its other drawbacks, this model is especially opaque in practice, both because of its complexity and because many implementations are built by outsiders. Models need to be openly assessed for effectiveness, and when teachers receive bad scores without knowing why, or when a single teacher's score fluctuates dramatically from year to year without explanation, it's hard to have any faith in the process.

    5. Models don't just measure reality, but sometimes amplify it, or create their own. Put another way, models of human behavior create feedback loops, often becoming self-fulfilling prophecies. There are many examples of this in the book, especially focusing on how models can amplify economic inequality. To take one example, a company in the center of town might notice that workers with longer commutes tend to turn over more frequently, and adjust its hiring model to focus on job candidates who can afford to live in town. This makes it easier for wealthier candidates to find jobs than poorer ones, and perpetuates a cycle of inequality. There are many other examples: predictive policing, prison sentences based on recidivism, e-scores for credit. Cathy talks about a trade-off between efficiency and fairness, and, as you can again guess from the title, argues for fairness as an explicit value in modeling.

    Weapons of Math Destruction is not a math book, and it is not investigative journalism. It is short -- you can read it in an afternoon -- and it doesn't have time or space for either detailed data analysis (there are no formulas or graphs) or complete histories of the models she considers. Instead, Cathy sketches out the models quickly, perhaps with an individual anecdote or two thrown in, so she can get to the main point -- getting people, especially non-technical people, used to questioning models. As more and more aspects of our lives fall under the purview of automated data analysis, that's a hugely important undertaking.

    5 of 5 people found the following review helpful.
    Models without Morality
    By Graham Webster
    This is a well written book about the data science algorithms that can influence our lives. If all they were responsible for was recommending other books we might be interested in reading, then the topic wouldn't be very important. However, they influence an increasing number of areas in our lives, from insurance pricing, college admissions to hiring decisions, so it is important that the assumptions that underlay these models be explicit and transparent. That's mostly not the case, and in fact, many models take into account data for which it is not legal for a human to take account of. The black box nature of these models is a concern.

    I think O'Neil makes a solid argument against the unregulated use of these black box models in society.

    O'Neil touches on the issue of the lack of ethics in the tech industry, where smart people are focused on making money and lose sight of the negative impact their work has on much of society.

    4 of 4 people found the following review helpful.
    Personally I would have liked to see some of the types of algorithms that ...
    By Peter
    Well written, with no math needed to understand the problems with bias, discrimination and injustice that Cathy exposes. Personally I would have liked to see some of the types of algorithms that Cathy describes, but that's because I was a math major in college - and that's the only reason I didn't give it 5 stars.

    The examples of school teachers being judged on invalid assessments, and likely cheating of the system by other teachers to make sure they don't get fired really hit home as to how bad the mathematical formulas can be in deciding who gets or keeps a job. I'm familiar with the hiring algorithm practices of one of the companies Cathy describes in her book, and I heard the flip side of the rejection process from one of its employees. Supposedly after taking the psychological application test, if a candidate does really well, an alert is sent to the hiring manager in real time to go meet the candidate to offer them a job before they leave the building. I hope the pending class action lawsuit she describes against this company succeeds because there is obvious discrimination going on in the hiring of applicants and many large corporations now use this same employment screening software.

    Cathy exposes injustices to average people in many ways they live in our world, from education to employment, credit and financial dealings. Her final chapter is a call for reform of hidden practices that rely on fuzzy math algorithms. It is very important that we can see and understand how decisions are being made about our future, and on what information those decisions are based. If bad data is being used we should be able to correct that. This is definitely needed in the same way that consumers can get to see their credit reports, and report errors to get them corrected.

    See all 121 customer reviews...

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    Kamis, 07 November 2013

    [M160.Ebook] Get Free Ebook Fundamentals of Forensic DNA Typing, by John M. Butler

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    Fundamentals of Forensic DNA Typing, by John M. Butler

    Fundamentals of Forensic DNA Typing is written with a broad viewpoint. It examines the methods of current forensic DNA typing, focusing on short tandem repeats (STRs). It encompasses current forensic DNA analysis methods, as well as biology, technology and genetic interpretation.
    This book reviews the methods of forensic DNA testing used in the first two decades since early 1980’s, and it offers perspectives on future trends in this field, including new genetic markers and new technologies. Furthermore, it explains the process of DNA testing from collection of samples through DNA extraction, DNA quantitation, DNA amplification, and statistical interpretation. The book also discusses DNA databases, which play an important role in law enforcement investigations. In addition, there is a discussion about ethical concerns in retaining DNA profiles and the issues involved when people use a database to search for close relatives.
    Students of forensic DNA analysis, forensic scientists, and members of the law enforcement and legal professions who want to know more about STR typing will find this book invaluable.

    • Includes a glossary with over 400 terms for quick reference of unfamiliar terms as well as an acronym guide to decipher the DNA dialect
    • Continues in the style of Forensic DNA Typing, 2e, with high-profile cases addressed in D.N.A.Boxes-- "Data, Notes & Applications" sections throughout
    • Ancillaries include: instructor manual Web site, with tailored set of 1000+ PowerPoint slides (including figures), links to online training websites and a test bank with key

    • Sales Rank: #62456 in Books
    • Published on: 2009-09-03
    • Released on: 2009-08-20
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.25" h x 1.17" w x 7.50" l, 1.98 pounds
    • Binding: Paperback
    • 520 pages

    Review

    "There is perhaps no individual better suited to author a foundational survey of forensic DNA typing than John Butler. As with past editions, Butler’s knowledge, along with his organizational and communication skills make Fundamentals of Forensic DNA Typing a must read for students, forensic practitioners and trial attorneys. This text provides the reader with insightful and understandable explanations necessary to comprehend the underpinnings of forensic DNA analysis. It continues in the tradition of its predecessors as the premier textbook on the forensic DNA subject." - Richard Saferstein, Ph.D. Author and Forensic Science Consultant

    "When ScienceWatch.com, a Thomson Reuters web resource for measuring and analyzing science trends, recently listed the most influential institutions and researchers in forensic science based on journal citations, the National Institute of Standards and Technology (NIST) and one of its researchers, John Butler, were among the leaders."--ThomasNet.com

    "Intended as the companion to the 2010 publication, Fundamentals of Forensic DNA Typing, this title contains 18 chapters with four appendices providing up-to-date coverage of essential topics in the field of DNA analysis. The book includes new information on DNA databases, low-level DNA, and validation; a comprehensive listing of alleles for the 23 STR loci present in commercial kits, and coverage of familial searching."--Evidence Technology Magazine, July-August 2012, page 4

    From the Back Cover

    Fundamentals of Forensic DNA Typing – John M. Butler, Ph.D., NIST Fellow and Group Leader at the National Institute of Standards and Technology (NIST) "There is perhaps no individual better suited to author a foundational survey of forensic DNA typing than John Butler. As with past editions, Butler’s knowledge, along with his organizational and communication skills make Fundamentals of Forensic DNA Typing a must read for students, forensic practitioners and trial attorneys. This text provides the reader with insightful and understandable explanations necessary to comprehend the underpinnings of forensic DNA analysis. It continues in the tradition of its predecessors as the premier textbook on the forensic DNA subject." - Richard Saferstein, Ph.D. Author and Forensic Science Consultant "Dr. John Butler has a gift for breaking through jargon and clutter and making the science of forensic DNA typing understandable. Fundamentals of Forensic DNA Typing is a masterful work that will continue to set Butler apart from others who take on this important subject." - Stephen Patrick Hogan, M.A., J.D. Adjunct Professor of Biological Science & Criminal Justice, State University of New York at Albany "I have used John Butler’s book on forensic DNA typing in classrooms and workshops since the first edition appeared in 2001.  The wonderful thing about this book is the clarity of its explanations and its expansive content. … For anyone interested in getting the clearest and most up to date information on the field of DNA analysis, there is no other book that comes close in terms of content or clarity." - Bruce McCord, Ph.D. Professor of Analytical and Forensic Chemistry, International Forensic Research Institute, Florida International University John Butler, bestselling author of Forensic DNA Typing, now applies his expertise on the subject of DNA analysis into an introductory textbook. Fundamentals of Forensic DNA Typing walks students step-by-step through the DNA analysis process beginning with collection of evidence at a crime scene to the statistical interpretation of the results. Also included are brief discussions of such news worthy topics as victim identification from the September 11, 2001 attacks, the identification of the remains of the Romanovs, the last Russian Royal family, and the O.J. Simpson case. New applications, such as genetic genealogy and tracing domestic pet hairs to perpetrators, are also detailed. With its clear and understandable style and extensive list of online ancillaries and study aids, this textbook will make the subject accessible to students in forensic science courses worldwide.

    • Includes a glossary with over 400 terms for quick reference of unfamiliar terms as well as an acronym guide to decipher the DNA dialect

    • Continues in the style of Forensic DNA Typing, Second Edition, with high-profile cases addressed in D.N.A.Boxes-- "Data, Notes & Applications" sections throughout 
    • Ancillaries include: instructor manual Web site, with tailored set of 1000+ PowerPoint slides (including figures), links to online training websites and a test bank with key

    http://www.elsevierdirect.com/companions/9780123749994

    Shelving Classification: DNA Technology / Forensic Science

    About the Author
    John M. Butler is a NIST Fellow and Special Assistant to the Director for Forensic Science, Office of Special Programs, at the U.S. National Institute of Standards and Technology, in Gaithersburg, Maryland. Dr. Butler earned his PhD from the University of Virginia while doing DNA research in the FBI Laboratory's Forensic Science Research Unit. He has won numerous scientific awards, including being named Science Watch’s #1 world-wide high-impact author in legal medicine and forensic science over the last decade (July 2011). He has over 150 publications in this field and is a frequent presenter on the topic of DNA typing, and has authored four other DNA Typing books including Advanced Topics in Forensic DNA Typing: Methodology. For a detailed CV, visit http://www.cstl.nist.gov/strbase/butler.htm.

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Fundamentals and Beyond
    By Tomas Retrepo
    I needed some very concise and specialized information about binning strategies, and I did find it inside this book. In general from the reading of this book, I must say that almost anyone interested in the field should read it.
    It is wonderful to be able to read one of those that have contributed so much to our area of work. And for those of us that haven't t got the chance to listen to Dr Butler lectures, it is very nice to read his opinions in the amenable and organized way he presents the whole issue.
    Thanks Dr Butler!
    I would like Kindle books to be more affordable

    1 of 1 people found the following review helpful.
    No one loves studying DNA
    By Laura McBride
    But the book was exactly as advertised, its in great shape and has come in very use full in class. DNA is not an easy topic, but this book/author has a way of breaking it down into understandible sections. I've had 2 other DNA books, and simply could not keep up with the words used and the pace of the book. This is not the case with this book. Very satisfied.

    1 of 1 people found the following review helpful.
    If you want to learn about DNA Typing ask the expert
    By pauld
    Dr. Butler was one of the developers of DNA typing. I have heard him lecture on it several times. He recommended this as a starter. I am enjoying getting more in-depth information than I could get in a lecture. This is a good book to start learning about this interesting subject and I would recommend it to those trying to get started in this field.

    See all 17 customer reviews...

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