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SAGE Brief Guide to Marketing Ethics, by SAGE Publications
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Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
- Sales Rank: #728550 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2011-03-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .34" w x 6.09" l, .63 pounds
- Binding: Paperback
- 232 pages
- Used Book in Good Condition
Review
“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.” (Michael J. Messina)
"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class." (Bruce A. Huhmann)
Most helpful customer reviews
0 of 0 people found the following review helpful.
but there is---and you better know the law and policy behind it all
By Bobby Borg
The ETHICAL marketer! Wow, it seems with a lot of what goes on on the Internet (SPAM, Hackers, Trolls, and BS Scams) one would wonder if there is such a thing. Oh, but there is---and you better know the law and policy behind it all. get this book.
0 of 0 people found the following review helpful.
Marketing Ethics
By I'm_Lycan_It
Good book, needed it for a class but never used it.
0 of 0 people found the following review helpful.
Nice
By A-ROZ
Great quality
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